We are continuing our relationship with Heals and have recently helped launch a new concession within the Fenwick’s Newcastle store.
Designing for Heals Personality
Designed with personality, the space is bold yet gentle appealing to all consumers. Our fixtures have been designed and considered specifically to compliment products and the building and surroundings. We recommended renovation of the windows to bring light to the area and character back to the store thus creating the perfect backdrop for home furniture.
The space is welcoming and aims to encourage impulse purchases alongside more considered purchase’s. Simple staging and product ranging encourages editing customer choices whilst highlighting material options. We have focused on Heals heritage as ‘innovators’ as well as their expert service.
Heals utilised all our in house services as part of this brief:
Insight & Design
research, retail strategy, customer journey mapping, retail design, format design, communications design, touchpoint innovation
Make & Source
prototyping, manufacture, signage, flooring, lighting
Supply & Fit
installation and project management
To learn more about our initial work with Heals at their London store view our full case study: Heals – wearesdi.
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