Milwaukee event - Milan
Popular power tool brand Milwaukee recently hosted their annual European distributer conference in Milan.
The event
Long standing client Milwaukee trusted wearesdi to manage their high-profile conference in Milan by providing retail displays and the backdrop to host their much loved product at the 7 day event.
Working to an incredibly short lead time of 8 weeks from start to finish, we quickly developed and manufactured to allow travel and set up time prior to the conference.
We developed a family of display and demo units which were used throughout the high footfall event to create functional and impactful touchpoints throughout the space.
Existing Milwaukee furniture has been integrated into the environment where possible as a nod to sustainability and repurposing.
Over the 7 days, this conference saw multiple delegates from over 300 retailers and dealerships attend with the Milwaukee sales team out in force to deliver product training and sales packs. The conference has been delivered on a local level this year due to restrictions as usually the whole of Europe descends to the conference annually. This year will see multiple conferences across the EU.
Milwaukee is such a creative and innovative brand and they have a huge presence wherever they are. We continue to collaborate with them daily and look forward to helping them achieve their brand goals and consumer reach.
