Liz Earle - Boots
We needed to encapsulate the Liz Earle brand as experts, allowing nature and skincare storytelling to be hero whilst providing a less corporate look and complete embodiment of the brand.
Our solution
Working in complete collaboration with the client from brief to install we set about reimagining the Boots beauty fixtures, so they were uniquely Liz Earle. A material palette was chosen to house the product ranges as well as provide memorable brand storytelling and an overall premium spa like feel which was sensorial and personal. We carefully selected a toolkit from nature to highlight real people, real skin with finishes, colour, shapes, and texture considered.
We looked at several mod options focusing on the 2, 4 and 6 mod bays as well as hotspots and consultation areas. All graphics were updated to fit in with the new look and feel and ensure ease of shop across the category.
The completed bays which have launched in Boots have provided a fantastic opportunity to elevate the brand within these stores to help maximise the growth of Liz Earle and helped aid consumer navigation at fixture whilst giving customers a more intimate insight into the world of Liz Earle.
“The completed bays which have launched in Boots have provided a fantastic opportunity to elevate the brand within these stores to help maximise the growth of Liz Earle and helped aid consumer navigation at the fixture whilst giving customers a more intimate insight into the world of
Liz Earle”.
Stuart McMurray, Creative Director wearesdi
Insight & Design
design translation, accessorising, retail design
Make & Source
carpentry, metalwork, powder-coating and acrylics, props
Supply & Fit
PM, assembly, delivery and installation
