LG Showroom

Leading electronics company LG needed an imaginative solution for their under-utilised London based showroom that would deliver a ‘wow’ customer experience

Our solution

Discussing the objectives with the clients, we were able to really understand the challenges, turning a tired studio-style open space into a technological work of art.

We created a contemporary open plan space that echoes the brand, including a fully functioning kitchen, games area and foyer that showcased the absolute best of what LG has to offer it’s customers.

In keeping to a natural theme, desks and stools were made from wood along with supporting columns fitted with wooden cladding.

As part of the design, LG wanted a semi-enclosed space to stage their gaming area, so we completed the nook with a handmade wooden desk to display luxury monitors and floor to ceiling wooden cladding to allow some privacy.

LG’s hero television screens were mounted within carefully crafted frames that were fit into the wall, ensuring the screen remained flush to the wall and offered a truly seamless look.

We also installed several screens to the ceiling frame to promote a fully immersive experience.

We wanted to ensure the showroom was a welcoming space for customers, whether they’re browsing the enormous screens in the grand foyer or sat having a cup of coffee in the kitchen.

Using plants, we created a scandi-inspired aesthetic throughout the showroom, from windowsill plants, to accentuating the open floor plan design as well as fitting a hanging ceiling planter above the kitchen island.

Creative Retail Awards Gold 2021

Increased customer footfall by 15%

Insight & Design
customer journey mapping, format design, retail design translation

Make & Source
carpentry, metalwork, flooring, lighting and plant aesthetics

Supply & Fit
assembly, delivery, installation and project management

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