Heals Concessions

A great British partnership celebrating heritage and craftsmanship to elevate retail experience


Our solution

Following the successful launch of the new format Westfield and Newcastle stores, we worked with Heals to inject the same creativity and personality into concession areas at Fenwick’s Canterbury and York.

Heals are known for their trend-setting, contemporary product ranges which offer the best in British craftmanship with a strong nod to their heritage.  We needed to translate this into the retail environment so set about providing a backdrop which would display their product ranges as lifestyle zones to help consumers visualise their space and edit their interior choices. 

As a British manufacturer the synergy worked well, and we provided retail displays, signage, lighting, flooring, and decoration on time and to budget. An end-to-end service from start to finish. We have enjoyed a mutually beneficial relationship with Heals and love their work ethos and brand. 

A must visit store!  Exciting to see where they may pop up next! 

“Working with wearesdi was refreshing. They brought creativity and credibility that impressed all layers of the company from the start of the project to the final installation. The result we have is going to make a huge difference to both the customer experience but also the commercial return we get from the space.”

Amber, Head of Retail

Insight & Design
research, retail strategy, customer journey mapping, retail design, format design, communications design, touchpoint innovation

Make & Source
prototyping, manufacture, signage, flooring, lighting

Supply & Fit
installation and project management

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