Harrods has opened their latest H beauty stores in Gateshead and Bristol. These stand alone beauty emporiums continue the luxury department store ambitions to expand to locations beyond London, in an attempt to attract new customers from around the UK.
Beauty Playground
The luxury stand alone beauty playground selling makeup, skincare and fragrance offers a diverse portfolio of premium and luxury brands. The store is made up of temporary and permanent display interspersed with digital touchpoints such as virtual try on, interactive play tables and screens. Gateshead and Bristol follows Lakeside, Milton Keynes and Edinburgh store launches.
Luxury Retail Display
We have been working with the Harrods retail team for over 5 years and have supplied some high profile concessions and retail display for many departments within the prestigious Knightsbridge store. For H Beauty we created a kit of parts which is multi functional and helps highlight and elevate product within the space. We have supplied this for all launches to date and it has become an integral part of the new concept stores.
Future of Beauty
H Beauty has been designed to embody ‘the future of beauty’ and create an open and expansive space for consumers to test and try products. Harrods wanted to advance their famous Beauty Hall and make more accessible to consumers across the country.
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