Our VM team have had a few crazy weeks launching some really high-profile projects across the UK. Let’s have a look at some of the launches!
The Conran Shop x LG LED x Yinka Ilori
Possibly one of our most exciting launches to date. We were honoured to be part of such a grand collaboration between brand, retailer, and artist. We filled the manufacturing role utilising our bespoke and crafted process to deliver a truly spectacular display.
The exclusive collaboration highlights the retailer’s newest outdoor arrivals by blending LG’s most-advanced OLED evo televisions with the magical touch of London-based artists Yinka Ilori’s distinctive palette which takes over Chelsea and Marylebone’s windows. As this deserves more airtime, a full case study will accompany this! (Watch this space)
Pieces of White Pop-up-sop, Harrods
Last week we helped launch the ‘Pieces of White’ pop-up-shop to showcase their Exclusive to Harrods pieces. This space included signage, décor and graphics needed to create a pop-up shop which works for both the brand and Harrods and the perfect space to showcase their range the press event. There was a huge buzz around the event which unveiled the beautiful collection.
Harrods have been working on many collaborations to give niche brands, exposure, and a great platform to promote themselves in their prestigious store. We had the pleasure of providing the backdrop to the Pieces of White pop-up shot which launched their last week.
Harrods Beauty launch, Bristol
H Beauty is the 4th stand-alone beauty concept store to launch for Harrods and there is still a lot of noise in the media about it. We provided the retail kit of parts which weaves throughout the space and provides VM display and hotspots to highlight and promote products.
Harrods says opening the shop in Bristol demonstrates its “continued commitment to bringing its unrivalled beauty authority, expert curation, and luxury shopping experiences to a wider audience regionally across the UK”.
Read more – In pictures: Harrods opens its fourth H Beauty store in Bristol – Retail Gazette
Looking to to make impact with a launch? wearesdi can help – hello@wearesdi.com
