tesco
Promotional Goalposts
Based on customer lifestyle insight, the ‘goalposts’ brief aimed to create a functional retail display which worked with the existing Tesco bays and create destinations and hotspots in the aisle to highlight healthy eating, promotions, and campaigns.
We designed the goalposts with simplicity in mind, ensuring that they could be easily handled and positioned by store colleagues.
The project was such a sales driving success that it has been rolled out across multiple categories store-wide bringing attention and focus to key, premium and features product ranges.
Collaborative Design
Our expert teams of Creatives, Engineers, Makers, Builders & Installers work with you every step of the way to deliver exceptional experiences for your customers.
Made in-house
5-week production and implementation programme. 662 stores. Continued partnership.
HOW
Featured Services
Rapid prototyping
Fast and agile trialling to ensure fit for mass roll-out at speed.
technical engineering
Making sure the new solution fitted easily and seamlessly into the existing Tesco merchandising system.
installation guidelines
We used QR code technology to enable store colleagues to access a visual guide to installation.
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“...As one of our longest standing customers, we always enjoy providing in store solutions for Tesco and being engaged to deliver, nationwide the HFSS Goalpost rollout has been no exception. HFSS implementation will be key to aid customer navigation and in turn ROI across category...”
– Matt Evans, Director
THE RESULTS
nationwide
roll-out in
662 STORES
production and
delivery in
5 WEEKS
IN-HOUSE MANUFACTURE
120,000 SQ FT
FACILITY
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