Rab
Shop-in-Shop
We were challenged to design a flexible ‘shop-in-shop’ solution for outdoor brand Rab, to enable them to deliver their experience globally. Rab’s strong, rugged brand needed an environment that matched. But it also needed a solution that was flexible and adaptable to different shop layouts anywhere in the world.
To reflect the brand we chose industrial materials including concrete, metal and wire mesh. Designed with disassembly in mind we created shelving solutions that could be easily switched around, allowing outlets to change display styles and positioning to fit their available retail space. To ensure easy and safe worldwide shipping, all solutions were delivered flat-packed.
We incorporated a digital experience by adding points of interest including lightboxes and information spots allowing customers to browse, explore and learn, whilst spotlighting product quality.
Collaborative Design
Our expert teams of Creatives, Engineers, Makers, Builders & Installers work with you every step of the way to deliver exceptional experiences for your customers.
Deliberately durable
Matching the quality and craftmanship of the brands products.
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“...We were hugley impressed by we.are.sdi's ability to not only create a solution, but one which understood our brand and the changing environment that our customers are working within. It's flexibility is impressive and the fact that it works for us in the UK, US, Germany, and New Zealand speaks volumes for the quality of thinking that's gone into the design of the solution...”
– Stuart. Marketing
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