M&S

Pantheon Food

M&S set out to refresh their Oxford Street Pantheon flagship with a suite of innovation kit.

New fixtures and features designed to elevate the customer experience, re-energise key categories, and set a benchmark for the future of their estate.

The Purpose:

Our role was to support M&S, guiding the project from concept through to installation. The aim was to create fixtures that felt fresh and inspiring, while staying practical, scalable, and true to the brand’s DNA.

Stand-Out Features:

A striking beers, wines and spirits section
A cascading water wall feature
Premium displays for cheese, fruit & nut, and herbs

A uniquely British gift shop
Bespoke column shelving cladding that elevate the architecture
Refined newspaper and magazine fixtures

Each of these features was designed not only to stand out, but to make the journey through the store more engaging and intuitive.

Our Process:

From day one, this was a collaborative journey with the M&S design team. Together, we took ideas from early concept right through to the shop floor, managing the full end-to-end process:

Creative & Technical Development – translating design intent into engineered solutions
Prototyping – testing and refining every detail before sign-off
Manufacturing – producing fixtures in-house with precision and consistency
Delivery & Installation – managing logistics to ensure everything landed on time and fitted seamlessly

Alongside this, we worked closely with the main contractor and architects, aligning on planning and integration so that the innovation kit slotted perfectly into the wider flagship renewal programme.

The Result:

The Oxford Street Pantheon store has been reimagined with a fresh layer of innovation. From immersive category touchpoints to premium design details, the store now delivers a shopping experience that feels elevated, inspiring, and ready for the future of M&S retail.