unilever

Liquid I.V. Shopper Marketing Toolkit

Designing a visual identity and creative guidelines that help shoppers understand the benefits of enhanced hydration and establish Liquid I.V. as the most desirable and engaging brand in the category.

The brief

After a successful pilot launch of Liquid I.V. in early 2024, Unilever tasked us to create a shopper marketing toolkit to help fuel, in their words, 'an epic national roll-out' across 2025 with a clear ambition. Set up and lead the Enhanced Hydration market in the UK.

When defining the Key Visual, the most distilled represenation of the brand, heat mapping, visibility forecasting and eye tracking were used to ensure that the design would be unmissable and connect with the shopper, in busy retail settings.

It is important to be able to adapt the content to where the audience is to best connect.

Humans seek out humans as priority, changing the 'need state' of the talent photography enabled us to dial the creative relevent to the shopper.

standard slim plinth

Permanent FSU

shelf tray

Solutions were developed to ensure an important consistency of aesthetic for shopper recognition. The creative toolkit is able to be more expressive and bold in form where permissable by the retailer, but still maintains impact in more standard executions.

“we.are.sdi took Liquid I.V.'s lifestyle approach to Wellbeing and landed in a retail setting. The team created an aspirational and fresh look that will help drive the Hydration category through engagement and education across dozens of retail touch points.

They were a delight to work with - professional, strategic, and altogether good people.”

– Jessica Hume, Liquid I.V. Marketing Manager UK