heals

Concession Formats

Heals are known for their contemporary product ranges which offer the best in British craftsmanship and design heritage. Our task was to distil this brand DNA into a concession format, that would guarantee the ‘Heals’ experience as well as widen customer reach by presenting an edit of their range in department stores.

Our insights & strategy specialists helped the Heals Team establish to scale and edit their extensive range and premium customer journey to a smaller shop-in-shop format which was critical to ensure the right balance of accessible merchandising through to elevated and aspirational.

Structurally, we defined a simple ownable backdrop and flexible merchandising system to display their product ranges as lifestyle zones to help consumers visualise their space and edit their interior choices.

Following the successful launch of the new format Westfield and Newcastle stores, we worked with Heals to inject the same creativity and personality into concession areas at Fenwick’s Canterbury and York.

Collaborative Design

Our expert teams of Creatives, Engineers, Makers, Builders & Installers work with you every step of the way to deliver exceptional experiences for your customers.

Multiple concession roll-out

Launching in Westfield, Newcastle Fenwick’s Canterbury and York stores.

HOW

Featured Services

format strategy

Creating a scalable shop-in-shop proposition.

project management

Managing project deliverables and consistency across multiple locations.

Technical detail

Ensuring that the merchandising system worked within all retail settings and that visual merchandising was easy for a variety of store colleague skill sets.

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