Boundary mill Store design
A go-to shopping venue for the older generation, Boundary Outlet wanted to attract a more diverse demographic with a new in-store experience providing fashion, homewares and hospitality from a large range of well-known brands.
As part of the design process, we implemented a refined yet subtle brand identity within the store that truly reflects the Boundary brand and allows customers to shop in confidence with quality and price as the foundation principles.
With an open floor plan design vision, we created modular merchandising solutions, differing in scale and functionality, which could be easily adapted for a changing retail experience, crucial for future proofing the concept.
HOW
Featured Services
Brief Immersion
Our team spent time in store to understand operational activities, and observe customer interactions, we were able to understand the key areas for opportunity.
comercial insights
We wanted customers to feel delighted when walking around the store. Insight shows that happy customers will dwell longer, return more frequently, and ultimately increase basket spend.
sustainable engineering
All new solutions have been designed with disassembly in mind for end-of-life recycling and made to withstand a large footfall.
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