boots

Health+

Boots wanted to strengthen its position as the go-to destination for healthcare.

The challenge was to bring together a clearer, more visible service proposition.

The Purpose:

To position Boots as a destination where Health positively meets experience.

This trial project at the St Albans store set out to test a new way of presenting Boots Health+, combining a strong, consistent design language with practical in-store touchpoints that enhanced both navigation and service delivery.

We started by getting under the skin of the customer journey - from the mindset of shoppers walking in, to their interactions with store colleagues, and right through to departure.

Store visits helped us map out the key touchpoints and decide what to say, when to say it, and where to say it. We also defined a set of language principles to guide communication consistently across the store.

Design:

We created a visual identity for Boots Health+.

From naming options and iconography to a distinctive Health+ lock-up, we built a suite of assets underpinned by colours already synonymous with Boots Health.

The result was a consistent design language that could stretch across every touchpoint — from out-of-home to in-store POS and existing navigation systems.

Finally, we delivered and installed the new Health+ proposition within the St Albans store.

Working closely with Boots, installations were scheduled outside trading hours to avoid disruption.

All materials were pre-assembled and quality-checked before dispatch, allowing for a smooth, efficient rollout. Each store received a full handover with support documentation, ensuring colleagues were ready to go from day one.

The Outcome:

The new Health+ environment created a more engaging, supportive experience for customers while giving colleagues a practical and robust setup to deliver excellent service.