the perfume shop

Boutique

Redefining premium fragrance.

Launching their first-ever boutique concept. Two flagship stores. A premium new look. A bold move into the world of luxury fragrance.

And we were the team trusted to bring that vision to life.

The Brief:

Create a boutique format that could showcase premium and niche fragrance brands in a way TPS had never done before. The space needed to feel refined, elegant, and intentional — engineered with precision and built to the highest quality.

"“A boutique designed to feel exclusive -

but still unmistakably TPS.”

The Background:

This wasn’t just another store fit. It was a turning point.
With architect-led concepts in hand, TPS came to us to develop, engineer, and manufacture fixtures and fittings that matched the elevated direction of their new strategy.
The result? A boutique environment that redefined TPS’s in-store experience — now open at Brent Cross and Lakeside.

“From high street staple to luxury boutique.”

Our Role:

Technical development of architect-led designs.

Engineering & prototyping for fixtures and finishes.

UK manufacture of all store equipment.

End-to-end coordination from prototype to production.

Factory-to-store delivery & installation.

“Engineered detail by detail. Built entirely in-house.”

We’ve worked with The Perfume Shop for years - but this project was different.

New direction. New audience. New tone.

Every detail was engineered to deliver an elevated sensory experience for shoppers and to clearly distinguish the boutique format from a standard TPS store.

Bespoke gold merchandising bays delivering a refined, high-end finish.

Textured wall surfaces adding depth and tactility for a boutique feel.

Refined lighting schemes, incorporating the latest industry innovations across all SDI fixtures to highlight product storytelling and enhance ambience.

Modular, multi-purpose fixtures designed to support brand activations and provide functionality for maximum flexibility, enabling brands to execute campaigns seamlessly within the boutique environment.

A curated fixture set blending brand-new boutique concepts with updated TPS classics, ensuring continuity with the brand’s DNA while elevating its presentation for a more premium audience.

The balance was crucial: preserve TPS’s DNA of accessibility and expertise, while elevating the design to meet new shopper expectations in the luxury space.

Working hand-in-hand with TPS and their design partners, every edge, finish, and fixture was refined to feel intentional — and elevated.